Restaurant group · Restaurants & Food Businesses
Restaurant customer platform: capture, loyalty and repeat visits
Turned anonymous walk-in footfall into a customer database with measurable repeat visits.
Worked concept
A solution designed in full — workflow, data model and screens — to show how this kind of business would be built. Not a delivered project.
- React
- PostgreSQL
- WhatsApp Business API
- Analytics dashboards
Business challenge
- Hundreds of customers daily, no customer data
- Marketing dependent on aggregator platforms
- Offers broadcast without knowing who received them
- No idea which customers actually return
Our understanding
- Customers will share a number for a clear, immediate benefit — not for a newsletter.
- Capture must happen at the table in under fifteen seconds.
Solution
- QR capture at every table
- Loyalty tracking against phone number
- Segmented WhatsApp campaigns
- Menu and offers site
- Customer analytics
System design
Data
Customers, visits, rewards, campaigns.
Application
Mobile-first capture page and manager console.
Automation
Reward messages, birthday and win-back campaigns.
Analytics
Visit frequency, segment performance, campaign response.
Key features
- QR customer capture
- Loyalty
- Campaign console
- Menu site
- Analytics
Screens & experience
- QR capture
- Reward status
- Campaign builder
- Customer segments
- Manager dashboard
Automation
- Welcome message
- Reward unlocked alert
- Win-back after inactivity
- Festival campaigns
Data & analytics
- New vs repeat customers
- Visit frequency
- Campaign conversion
- Outlet comparison
Outcome
- An owned customer database instead of aggregator dependence
- Campaigns targeted by behaviour
- Repeat visits measurable for the first time
Possible future improvements
- Table ordering
- Online payments
- Reservation management
- Franchise-level reporting
Tell us what should work better in your business.
Describe the problem in plain language. We will tell you whether technology is the right answer, and what it would realistically take.